This project involved rebranding a law firm, with a key limitation: the logo itself could not be changed. Our task was to implement the existing logo across various corporate materials. Following a series of brainstorming sessions, we identified an opportunity to make a subtle yet meaningful improvement by refining the typography—enhancing clarity without altering the overall form. To introduce more visual flexibility and avoid a rigid, overly formal appearance, we also proposed the use of a stylized shorthand, “M & K,” which could be applied across selected brand touchpoints.
Creative Direction, Design: Aditya Kuncoro, Fandy Susanto.
see more photos
