Footurama is an independent lifestyle community based in Jakarta. Last year, we teamed up with them for their City Pack t-shirt series. We chose Sunter as our featured area — a neighborhood close to our hearts, since it’s where our founders grew up. The campaign was built around the theme of nostalgia, celebrating the memories and small wonders of a childhood spent in Sunter, even as the area continues to change. As part of the collaboration, we created a range of products including t-shirts, air fresheners, stickers, and more.
Photography: Footurama, Talent: Naoki, Januar K
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