This project involved developing a comprehensive brand identity for a new premier men’s clothier specializing in a modern-classic approach to menswear. The goal was to craft a bold, contemporary, yet refined visual identity that reflects Archie as a high-end gentlemen’s store. Our scope of work covered all essential brand touchpoints, from the logo, business stationery, wrapping paper, shopping bags, and price tags to in-store signage and the official website.
Creative Direction: Aditya Kuncoro, Fandy Susanto , Art Direction: Aditya Kuncoro, Design: Aditya Kuncoro.
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